A 'Symbolic universe' was an idea that was portrayed in the 19th and 20th century's. The idea of a 'symbolic universe' was to create hope for the future when the world was in dark times. In this period of time it was mainly the great depression that brought these hard times, when people struggled to get employed . The hope of a symbolic universe was made by the Worlds Fairs. The Worlds Fairs show societies the progress of the worlds technology and where this was heading the the future. Electricity was starting to advance in America and was seen as a symbol for power, making America very dominant. In the 1901 Worlds Fair in Buffalo(the city of light), New York a 400ft tower was built that illuminated the sky. It was said that it was 'The Birth of Power' - Willy Pogany.
Technology was slow integrated into everyone's daily lives and with this integration of technology brought along many business and advertising opportunities. Now days the 'symbolic universe' still exists. It is very apparent in company's wanting to sell products to people. this is the difference between a symbolic universe now and an symbolic universes in the 19th and 20th century's. Back then it was used for hard times and now it is used for profit. An example of this is the lynx deodorant. Lynx advertisements created a symbolic universe by using girls.
It is insinuated that when this product is used then girls will fellow you everywhere you go, despite your attractiveness. This provides a dream for men and convince then to by it.
Although this type of 'symbolic universe' is false i still believe that it is need in the world of today. The adverts allow hard working people to have a small taste of what it could be like.
Link to photo -
http://stimulantonline.ca/content/images/l/1595.jpg
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