Monday, 10 October 2011

Assignment 10 - Postmodernism+Remix

This artwork is by a famous 'graffiti artist' from England called Banksy he often uses famous images or ideas and conveys a different meaning within them. He is very creative and clever with creating messages that people can contemplate. 

The idea that is portrayed in this art piece was that consumerism has over taken the true celebration of Christmas. Religion has been forgotten in the mist of materialistic things. Instead of Jesus Christ being hung on the cross he is hung up by shopping bags with present in them. This shows irony and displays contrast between the original image and the remixed image. It shows a very cultural and symbolic approach to embracing this idea of a holiday that has lost its meaning.

The comparisons between the to are undeniable and i clear link between religion and the lost meaning of Christmas to consumerism is established.  When Christmas is thought of it is the materialistic objects that enter most peoples minds not the birth of Jesus Christ.

Sunday, 9 October 2011

Politics of Design: the Cold War, modernism + democracy

The design of advertising for branding strongly displays ideological messages.
This is usually done to allow people to buy there product. Corona advertisement does this very blatantly. At first glance this advertisement makes me want to buy this beer because of the way corona is conveyed. But it seems the more the advertisement is looked at it is obvious that it is not just the beer that is desired. 
Once critically analyzed there are signs that Corona have created ideological atmosphere. It is not the beer that is wanted so much as the environment. When i see this advertisement that is were i want to be. I want to be on a beach with the sun setting with friends around me. If these factors are taken away corona is just another beer. Even coronas slogan shows an ideological message. " FROM WHERE YOU'D RATHER BE" This is the most obvious ideological message but would always be brushed over by the consumer unless it was looked at critically .