The design of advertising for branding strongly displays ideological messages.
This is usually done to allow people to buy there product. Corona advertisement does this very blatantly. At first glance this advertisement makes me want to buy this beer because of the way corona is conveyed. But it seems the more the advertisement is looked at it is obvious that it is not just the beer that is desired.
Once critically analyzed there are signs that Corona have created ideological atmosphere. It is not the beer that is wanted so much as the environment. When i see this advertisement that is were i want to be. I want to be on a beach with the sun setting with friends around me. If these factors are taken away corona is just another beer. Even coronas slogan shows an ideological message. " FROM WHERE YOU'D RATHER BE" This is the most obvious ideological message but would always be brushed over by the consumer unless it was looked at critically .
No comments:
Post a Comment