The Open Letter

 Overall View

Dear Pepsi

The rivalry between Coke and Pepsi goes a long way back and it’s been a continuous war for years, as I’m sure you’re aware.  This is why I write to you now.

Pepsi and Coke are enemies but they are enemies that work together. At the end of the day both products are virtually the same, their bad for you and they both contribute to mass-production of this sugary drink. Your greedy compulsion for profit is what fuels this war and I have come to realize that both companies are winning. It is the consumer that is losing. People will always have to choose one or the other, its inevitable so does it really matter whose winning or not. I don’t think that it does

Its not that I’m for Coke and against Pepsi but I feel that this pointless conflict and meaningless ­rivalry should stop. The reason I write to you, Pepsi, is because you are the weaker brand in terms of just Pepsi and excluding your other products. Although it is strongly opinionated and debatable, Coca Cola is the preferred beverage, well at least in New Zealand. It also contains less sugar then Pepsi. Your company owns a lot of products like mountain dew, Gatorade, 7UP, Lipton Teas and Doritos. Most people don’t even then know that there paying for your brand when they purchase these products. I’m sure this is more then enough profit to suit your needs.

I think that Pepsi is Cokes ugly sister. Coke was made first and then Pepsi copied what coca cola did and tried to make it better. I think that the question ‘Which is better’ should be put to a stop and in order to do this either one brand should step down or Coke and Pepsi should combined companies.  But if one of you were to step down I feel it should be Pepsi. Pepsi has the power to make the unavoidable avoidable. The choice of ‘which is better’ can never be answered but it doesn’t need to be anyway because the choice is inevitable. Pepsi has the power to change this.

Yours Sincerely
Robert Kani  

Graphic Compostion

In the photo i have someone for the Pepsi company reading 

the letter i had wrote . I have the man drinking Coke 

instead of Pepsi to emphasize the irony of the situation. 

I wanted to show the pointlessness of the war that 

is happening between the too companies.

Poster

In my poster i tried to show my opinion of how i feel about the war between Pepsi and Coke.

I made the whole poster black and white apart from a few sections which are red in order to emphasize important points about my ideas. I taped a Coke can and a Pepsi can together because i wanted to show how everyone would have to choose one drink or the other but it didn't matter which drink was chosen because both companies had already won. The reason for making the tape red was to make the idea stand out. In my poster I have me drinking the Coke and tipping out the Pepsi. This is because Coke to me is the preferred drink and that was the drink i had chosen. The red liquid from the Pepsi can pours on to the word 'Choose'. I did this because i wanted to reiterate the idea of having to choose one of the two drinks. This quote ' you will choose one or the other ' was to say that your being forced to choose one of the sides like a war. 

 Image of poster in situation

 I decided to hang my poster up in front of the army supplies shop. 

I felt that it would fit well in relation with Coke and Pepsi being at war. 

I wanted it to show this idea of war in a literal sense and that

people should get there army supplies for this pointless war 

between Pepsi and Coke. The Quote fits well because it 

is saying you will have to choose which side of the war 

you are on. It is impossible to avoid not choosing a side.

Precedent Images

     Jessie Jackson

This Poster by Jessie Jackson appealed to me because i really 

liked the simplicity of it. The black and white colours show nice contrast. 

I liked how she didn't use lines to define the head so it blended nicely.

I would like to use this technique in my poster 

Osman Granda

The main feature of this poster that i wanted to use was the paint 

spat behind the 'D' on the word 'David'. This effect would mix well with the first 

technique because the black areas would fit well with the paint spat.

They to would merge seamlessly creating a nice result.

tandemodus

In this poster the contrast is really evident.

I want to be able to show contrast in my poster because of the 

contrast between Pepsi and Coke should be expressed. 

I also like the technique of the running paint

Word - Inevitable

For my word 'inevitable' i went to the cemetery at Kelburn. I wanted to show the word 'inevitable' because the choice that you make between Coke and Pepsi is inevitable. The choice that you make doesn't matter because Coke and Pepsi have both won. This make the question 'which one is better' inevitable. So this shows that this battle to be the better company is meaningless. I decided to use my word in a cemetery because i wanted to show the ultimate thing that is inevitable which is death. No one can cheat death, it is unavoidable. Everyone has to die eventually. I used the grave as the grid and wrote my word with dead leaves and sticks to emphasize this idea of inevitability. In this photo i showed a front on view of the word and the grave. The photo as taken and a cloudy and windy day which created a dark and dull atmosphere which added nicely the photo and is what i was trying to express.  

This Photo was taking with the flash on which created more of a scary effect then the other photo. I wanted to capture the other graves in the background to highlight this idea that no one escapes death.

Mindmap

My mindmap is expressing the way feel about Pepsi 

and also a few facts about the company as well